Last modified: 16th February 2021


About us and how to contact us

YoAmb provides free games online and will process your personal information when you play our games.  If you have any questions about our data practices, your rights or have any concerns or complaints, you can contact us at

Personal information we collect

We collect personal information from you directly, e.g. when you play games or register for an account, and also generate information about your use of our games, including game play and log data. If you log in to a game with your social media account, we will receive information about you including your name, profile picture and email address. We also receive information from third parties such as social media platforms and fraud detection providers.

How we use your personal information

We use your information to provide you with our games, support and analyse your use, and improve them. We will also use your information to respond to your questions.   We sometimes send you promotional emails, send you push notifications and show you ads targeted to you in our games. You can choose to stop receiving these at any time, by opting out or changing your browser or device settings.

Who we share your personal information with

We rely on third parties for the purposes set out in the privacy policy, including support services, such as game servers, support ticketing and game analytics.  We also work with certain advertising partners to show you ads. Additionally, we share your information within our group and as required by law.

Where we process your personal information

We have locations in the United Kingdom, where we process your information.  Some of our providers are located outside of the United Kingdom such as the United States and Europe (EEA).

Your rights

You may have rights to access, receive a copy of, or delete, your information or restrict processing of your data, and you also have the right to object to our use of your information for certain purposes, including tailored marketing and advertising.

Changes to the Privacy Policy

Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you through the website and in-Game.

Developer Partnerships

We publish and operate a number of games together with external developers with whom we share your personal information in order to operate the games.


This privacy policy (“Policy”) informs you of your choices and our practices in relation to your Information (as defined below). In this Policy, “YoAmb”, “we” or “us” refers to YoAmbulante Ltd, a company registered in England and Wales, Registration Number 10157984, with its office located at Building 3, Chiswick Park, 566 Chiswick High Road, London, UK, W4 5YA. We are the data controller under the applicable privacy laws.

For the purpose of this Policy, “Information” means any information relating to an identified or identifiable individual.  This includes Information relating to your use of: (a) our mobile games (“Mobile Games”); (b) and any other dedicated YoAmb websites, such as, which link to this policy (“Website”); and (c) our games which can be accessed through Facebook (“Facebook Games”).  When you use the Mobile Games, the Website or Facebook Games (the “Game”), you accept our rules and policies which set out how we handle your Information, and you understand we collect, process, use and store your Information as described in this Policy. If you do not agree with this Policy, you must not play any of the Games. If you change your mind in the future, you must stop playing the Games and you may exercise your rights in relation to your Information as set out in this Policy.


We will collect and use the following Information about you:

Third Party Websites and Games

Note that the Games may contain links to websites or other services owned and operated by third parties.  This includes games run by others that are embedded into our Website so they look like they are on our site, but are actually on the site of a third party developer (“iFramed Games”). If you are playing an iFramed Game, we notify you through a pop-up when you access the game.  We encourage you to review the privacy and cookie policies of these third parties for information about how they use your information.


Our Games are not targeted at children. Where Children under 16 use our Games, we advise that they obtain the permission of a parent or guardian, and we recommend that parents or guardians clear their browser cache of cookies and take all other steps highlighted in this policy to minimise the data collected. In some of our Games, you will have reduced functionality if you are under 16 and are based in the EEA.


We use your Information to:


We share your Information with selected third parties, including:

Third Party Privacy Practices

If you access any Games through a third-party platform such as Facebook or Google (“Third Party Services”), you must understand that those Third Party Services may collect other information about you (including information you share with them directly or about your use of the Games) in accordance with their own terms and privacy policies.  The privacy practices described in this Policy do not apply to Third Party Services. Any links in the Games to Third Party Services do not imply that we endorse or have reviewed the Third Party Services.


Although we have in place security measures to maintain the privacy and integrity of your Information, unfortunately, the transmission of Information via the internet is not completely secure. We may also take extra steps to protect your Information and minimise the Information we process. For example, when you provide us with your password as part of the registration process, we apply a one-way hash.


Your Information will be processed by our employees and service providers in the European Economic Area (“EEA”), and in the United Kingdom, which are both countries which the European Commission has decided offer an adequate level of data protection.  Because countries outside of the EEA may have different data protection laws, we take steps to ensure all transfers are protected by adequate safeguards, including the use of standard contractual clauses approved by the European Commission, such as the transfers to our partners in the USA and South Korea.


Your Information is kept for as long as you are registered or using our games, and then for up to three years from the date you stop interacting with the games.

When deleting Information, we will take measures to make the Information irrecoverable or irreproducible, and electronic files which contain Information will be deleted permanently.


If you are based in the EEA, United Kingdom or are a legal resident of California in the U.S., you have certain rights in relation to your Information. For Californian residents, please refer to Addendum 1 – California Privacy Rights. For Brazilian residents, please refer to Addendum 2 – Brazil Privacy Rights. For EEA and the United Kingdom, you will find more information below on when rights can apply.

To exercise your rights, please follow the procedure set out below, email us at

Note that where the Information is held by a third party data controller, such as an advertising partner or a payment processor, we will use reasonable steps to inform them of your request, but we recommend you contact them directly in accordance with their own privacy policies to ensure your personal data is erased.


We welcome questions, comments and requests regarding this Policy. These should be addressed to  You can also send a letter to Data Protection at YoAmbulante Ltd, Building 3, Chiswick Park, 566 Chiswick High Road, London, UK, W4 5YA.

If you wish to make a complaint about how we process your Information, please contact us at and we will endeavour to deal with your complaint as soon as possible. This is without prejudice to your right to launch a claim with a data protection authority.


Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you through the website and in-Game.


We work with the following third-party developers as joint controllers for the purposes of Art 26 GDPR. This means that we jointly determine the purposes and means of processing your Personal Information, but we will not go beyond what decided with each partner.


We use the following user acquisition and advertising partners, that are integrated into some or all the Games.  Please check the following privacy policies to learn more about their privacy practices, including how you may exercise your data subject rights.

 This list was last updated on 17th November 2020.

Mobile Games

Advertising Partner

Link to Privacy Policy


AdMob (Google)












Unity Ads



Advertising Partner

Link to Privacy Policy



Content Ignite


Google Doubleclick

Index Exchange

Lifestreet Media

Open X


Rubicon Project



Tap Research


The terms of this Addendum apply to residents of California under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”). For the purposes of this addendum, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the CCPA. Personal Information does not include information that is: lawfully made available from government records, deidentified or aggregated, or otherwise excluded from the scope of the CCPA.


Collection and Disclosure of Personal Information


Over the past 12 months, through your use of the Games, we may have collected and disclosed the following categories of Personal Information from or about you:

In the preceding twelve months, we have collected Personal Information from the following categories of sources:

  1. You/Your Devices directly.
  2. Advertising Networks and other advertising partners.
  3. Analytics Providers.
  4. Social Networks, to the extent this applies to you and within the limits of your permission.

We collect personal information for the following purposes:

For additional information about what each type of personal information is used for, see “How We Use Your Personal Information” in the main portion of the Privacy Policy.

We may disclose personal information to the following types of entities:


For additional information about how we disclose personal information is used for, see “Who we share Your Personal Information With” in the main portion of the Privacy Policy.


Over the past 12 months, we have used third party advertising and other tracking technologies on our Games to collect information about you, your device(s), and your use of our Games.  We share that information with selected third parties such as advertising partners who use it to target advertisements to you online.

You can opt-out and exercise control over the use of these technologies at any time, and, for certain of our Mobile Games, by adjusting the in-app settings. Alternatively, you can also submit your request to opt-out using our email

Rights under the CCPA

The CCPA provides California residents with certain legal rights; these rights are not absolute and are subject to certain exemptions. If you are a California resident, and the CCPA does not recognize an exemption that applies to you or your personal information, you have the right to:

We aim to fulfill all verified requests within 45 days pursuant to the CCPA.  If necessary, extensions for an additional 45 days will be accompanied by an explanation for the delay.

How to Exercise Your Rights

You can exercise your rights by emailing us at

If you wish to opt-out or update your preferences, you may do so in-app for certain of our Mobile Games.


Requests for access to or deletion of Personal Information, whether submitted by you directly or via an authorized agent, are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access or deletion request, please be prepared to provide us with identifying information (such as your User ID, Game name etc.) that and we can match against our records in order to confirm you are the rightful account holder.

Authorizing an Agent

To authorize an agent to make a request to know or delete or opt out on your behalf, please email us at

Shine the Light

We do not rent, sell, or share Personal Information with nonaffiliated companies for their direct marketing uses as contemplated by California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your permission.

Do Not Track

There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.


The terms of this Addendum apply to residents of Brazil under the Lei Geral de Proteção de Dados (Lei nº 13.709, de 14 de agosto de 2018) and its implementing regulations, as amended or superseded from time to time (“LGPD”). For the purposes of this Addendum 2, Personal Information has the meaning as defined in the LGPD.

Categories of Personal Information collected and processed

To find out what categories of your Personal Information are collected and processed, see “Personal Information We Collect” [link] in the main portion of the Privacy Policy.

How we use your Personal Information

To find out how we process and use your Personal Information, including on what grounds, see “How We Use Your Personal Information” in the main portion of the Privacy Policy.

Your rights under the LGPD

The LGPD provides residents of Brazil with certain legal rights; these rights are not absolute and are subject to exemptions. In particular, you have the right to:

How to exercise your rights

You can exercise your rights by emailing us at